The Frosted Letter

The Frosted Letter

A weekly breakdown of real music marketing campaigns helping artists and their teams crush their next release.

Connect

Archive

Dusty Bibles, Clean Messaging: What Josiah Queen Got Right

Dusty Bibles, Clean Messaging: What Josiah Queen Got Right

Josiah Queen’s “Dusty Bibles” hits hard—with real emotion, bold visuals, and a rollout strategy every artist should study.

Stephen Frost
Stephen Frost
How Bilmuri Weaponized Chaos to Drop His Biggest Song Yet

How Bilmuri Weaponized Chaos to Drop His Biggest Song Yet

From cryptid skits to meme-fueled madness, here’s how “More Than Hate” smashed expectations.

Stephen Frost
Stephen Frost
How Stacey Ryan Made Heartbreak Her Advantage in Her Post-Label Era

How Stacey Ryan Made Heartbreak Her Advantage in Her Post-Label Era

From documenting label heartbreak to rebranding her artist identity, here’s how Stacey Ryan used vulnerability, TikTok, and visual storytelling to relaunch her career on her own terms.

Stephen Frost
Stephen Frost
How The Paradox Used Momentum & Nostalgia To Fuel "Do Me Like That"

How The Paradox Used Momentum & Nostalgia To Fuel "Do Me Like That"

From making videos in their basement to touring with All Time Low, here's how one of the year's hottest acts broke out online while still having only been a band for less than a year.

Stephen Frost
Stephen Frost
How Forrest Frank Made Christian Music Cool Again With “Child of God II”

How Forrest Frank Made Christian Music Cool Again With “Child of God II”

From one half of Surfaces to a genre-defying force in Christian music — Forrest Frank’s latest album rollout is a blueprint for building global fan connection with creativity, hustle, and class.

Stephen Frost
Stephen Frost
What Every Artist Can Steal from Russell Dickerson’s Joyful Rollout

What Every Artist Can Steal from Russell Dickerson’s Joyful Rollout

Here's how the RD Party makes music marketing fun and effortless and what you can take away from his latest single "Happen To Me."

Stephen Frost
Stephen Frost
Benson Boone's Pop Star Rise, Disney's Wild Poster Morph, And Amy Poehler's New Peacock Series

Benson Boone's Pop Star Rise, Disney's Wild Poster Morph, And Amy Poehler's New Peacock Series

Plus, this year's ACM Award winners recap, the MCU's new X-Men movie in the works, the Golden Globes adds a brand new podcast category, and more!

Stephen Frost
Stephen Frost
Role Model's Steady Rise With "Sally," The F1 Soundtrack, And Disney's Resurgence of Crossover TV

Role Model's Steady Rise With "Sally," The F1 Soundtrack, And Disney's Resurgence of Crossover TV

Plus, the Rock & Roll Hall of Fame's newest inductees, a slate of brand new films in the works from Amazon MGM Studios, this year's Peabody Award winners, and more!

Stephen Frost
Stephen Frost
HAIM's "I quit" Album Rollout, The Academy's Newest Voting Rule, And An Apple TV x Letterboxd Collab

HAIM's "I quit" Album Rollout, The Academy's Newest Voting Rule, And An Apple TV x Letterboxd Collab

Plus, Carly Rae Jepsen and Lena Dunham reveal their new broadway musical, Sydney Sweeney unveils her next two projects, Bill Hader's new Jonestown series at HBO, and more!

Stephen Frost
Stephen Frost
A24 Teases A24 Music, The "Sinners" Soundtrack, And Nate Bargatze Hosting The Emmys

A24 Teases A24 Music, The "Sinners" Soundtrack, And Nate Bargatze Hosting The Emmys

Plus, Morgan Wallen reveals his loaded 37 song track-list from his upcoming album, a pelethora of film updates (including a Glen Powell & Judd Apatow pair-up), 'It's Always Sunny' sets its return this summer, and more!

Stephen Frost
Stephen Frost
Your Guide To Record Store Day 2025, A Box Office Lesson From "Minecraft," And SNL's UK Debut

Your Guide To Record Store Day 2025, A Box Office Lesson From "Minecraft," And SNL's UK Debut

Plus, Hamilton and Tracy Chapman added to the National Recording Registry, this year's Cannes Film Festival lineup, Mike Birbiglia's new Netflix special, and more!

Stephen Frost
Stephen Frost
Morgan Wallen On 'SNL', Films To Be Excited For From CinemaCon, And A Look At Seth Rogen's "The Studio"

Morgan Wallen On 'SNL', Films To Be Excited For From CinemaCon, And A Look At Seth Rogen's "The Studio"

Plus, the Boss is releasing a set of 'lost' albums this summer, David Fincher's reunion with Brad Pitt for his next film, Sarah Silverman's next comedy special, and more!

Stephen Frost
Stephen Frost
FirstBack
12
Next Last